Prime and Beyond
90 E 10th St
(at 3rd Ave)
New York, NY 10003
Prime & Beyond is a steakhouse that originated in Fort Lee, NJ. In 2011, it opened its second location in East Village. Prime & Beyond is a traditional steakhouse with Korean accents. Actually, it has more than accents; it straight up has Korean bbq options on the menu. Cleverly, the guys from Prime & Beyond who inputted their info into Yelp categorized its initial NJ restaurant as “Korean.” There is a huge Korean population in Fort Lee (Wiki says Korean Americans accounted for 23.5% of the population in 2010) and it makes marketing sense to have the steakhouse under “Korean.” For the East Village location, where the crowd may be more diverse, it is categorized as “American (traditional).” Without looking at the menu first, you would assume that you are entering a traditional Smith & Wollensky-esque steakhouse. For once, I didn’t look ahead at the menu before going simply because I didn’t have time.

I immediately spotted Korean bbq influences after looking at the menu. In addition to tradition steaks, the restaurant has a short rib stew, kalbi (bbq short rib), bulgogi (Korean bbq beef), spicy pork, and for $5, will serve your steak with a side of Korean scallion salad (the kind that comes with all Korean bbq meals). After we placed our orders, we were immediately served a generous portion of salad with what tasted like a soy sauce based dressing. Free appetizers are a Korean tradition (aka. “ban chan” or small appetizers that come with any Korean meal you have in Ktown) so the free salad stood out at this steakhouse.
The next “Asian” thing I noticed was that after we had our salad and the waitress came by to swap out our plates, she brought along a napkin for each person to put their utensils on. I have always thought it was really strange that Americans put their utensils directly on the (potentially very dirty) table. I was happy to see that Prime & Beyond felt the same way about utensils.
Me, LAW, E.R., and A. Z. shared the Prime & Beyond Bacon Strips ($7). The bacon strips were 50% fat and 50% lean meat. The flavor was great, salty and smokey with a nice charred exterior in certain bites. Though, I must say that Peter Luger’s bacon smokes this bacon any day. The lean meat portion of the bacon was way too tough, almost like a jerky. It just didn’t melt in your mouth the same way Luger’s does. Continue reading →